Emerge Palette Design System

Design Problem

Inefficient Existing Processes

The freight industry relies on outdated, manual processes like phone calls and emails, leading to inefficiencies in sourcing capacity, pricing, and shipment tracking. The design challenge was to create a user-friendly platform that streamlines these tasks for shippers, carriers, and brokers.

Complex User Needs

Catering to diverse users—shippers, carriers, and brokers—required a flexible interface that balances simplicity with robust functionality. Each group has unique workflows, making it critical to design a system that’s intuitive yet comprehensive.

Information Overload

Freight logistics involves complex data, such as pricing, capacity, and shipment details. The design needed to present this data clearly to avoid overwhelming users while ensuring quick access to actionable insights.

Consistency Across Platforms

Ensuring a cohesive user experience across web and mobile interfaces was essential, requiring a scalable design system that maintains consistency while adapting to different devices.

User Research

The design system for Emerge, doesn’t explicitly detail a formal user research process but implies user-centric considerations through the design approach. The user research can be inferred as focusing on understanding the needs of diverse freight industry stakeholders—shippers, carriers, and brokers—by addressing their pain points with outdated, manual logistics processes. The design team likely conducted contextual analysis to identify inefficiencies in workflows like sourcing capacity and pricing, leading to a platform with intuitive navigation, clear data visualization, and responsive layouts tailored to varied user roles and devices.